You might be surprised to know that on Facebook there are more than 100 million hours of video being watched PER DAY! Crazy right?
That is one of the reasons that Facebook is really encouraging users to use Live video. But the best part about Live video is that Facebook is so determined to get users to use it that they are pushing those posts to the top of the news feed.
So, if you’ve got the guts (like I know you do) go for some video. It actually is way more easy than it sounds and you can totally use your mobile device, there is no need for video equipment, lighting and mirrors. (Although some people do use those things!) After you’ve gone live it will remain on your page for others to view. And……you can even use that same video as an advertisement on Facebook, and I am for sure going to talk about that later in this series.
So, here’s how Live Video works. As of right now, you can only do Live Video on your mobile device. Facebook is rolling out desktop functions but as of now, you will need to use your mobile device.
There is software that does allow you to go through your computer like OBS and Wirecast. OBS and Wirecast allow you to use their free and open source software for video recording and live streaming.
But I just use my iPhone and it works great!
So now I want to walk you through how to actually do Live Video.
On your mobile device you will want to go to your Facebook Page and click on the button that says “Live”.
After you click on the “Live Video” option, you will be taken to this page….
When you click the blue “Go Live” button, you will be given a 3 second countdown before the recording starts then you will be Live. Now, don’t be scared. You just have to do it once or twice and then you will feel like a pro. At least that’s how it was for me. Once I did it, I felt like it was no big deal from then on out.
During the time you are Live you will be given the option to filter your image.
The little round eye icon above will notify you when someone starts to view your live broadcast. But even if no one tunes in to the Live video, your video will remain on your Facebook Page as a recorded video.
When you are finished click on the button that says Done and you will be given the option to save it to your mobile device.
I suggest you play around with Live Video. You can always delete the video from your Page so take some time to experiment. If you’re just starting out, there probably won’t be too many people that tune in anyway so just go for it and learn how to operate all the features.
Now I want to talk briefly about some ways to make the most of Live Video.
In the beginning when you are just starting out, I say record Live Video as often as possible as a way to practice. The more comfortable you get with going Live the better you will be at it.
Once you’ve got it down then start scheduling you Live broadcasts. What I mean is, to really build your business with your Facebook Page, you should go Live at least, and that is the least, once a week. Yes, I know that seems like a lot but Live Video is the best way to get into the newsfeed of your fans and customers so you have got to do it on a regular basis.
My suggestion is, pick a day of the week to do a Live Video and stick to it. Go to Canva and create a cool image that you can post to your page that says when you are going live like the day and time and perhaps what the topic is that you will be discussing. You might even consider asking your audience what time works best for them to tune in. I did this and it turned out that most wanted something after 10am eastern time. Now, you may not always be able to accommodate everyone’s schedule and as I mentioned your video will live on your page after you’ve recorded but it does give you an idea of when your audience may be available.
You might also ask your audience what they want to learn more about. I did this in my 5 Days to a Fabulous Facebook Page Challenge Group.
I had a great responses and was able to then discuss a topic that they all wanted to know more about.
The bottom line for Live Video is to start doing it! Then be consistent with it and keep doing it.
See you tomorrow!