The Opt-In Page
The opt-in page is the page that your traffic will go to when they want to sign up for your Lead Magnet. We talked about Lead Magnets yesterday and how they are great ways to build your list and fan base.
So the question is, how does it work?
If you have not heard of an opt-in page you may be more familiar with some of the other names they go by like “landing page” or “squeeze page”. No matter what you call it, the function is the same – to get your audience to sign up for your email list!
The opt-in page is essentially used to give your audience just enough information about your Lead Magnet that they will be willing to give you their name and email address. Remember…..it must be something valuable that you are offering in order for them to want to “opt-in”.
An opt-in page consists of copy, designed with some images and colorful icons all laid out in an eye catching way.
There are 5 things to pay attention to when it comes to creating an opt-in page:
- A Headline
- A Subtitle
- How it Helps your Audience
- The Call to Action
Let’s start with what your headline should be…..
You do not need to be Shakespeare to have a compelling headline. All you really want to do with the headline is grab your audience’s attention and tell them what they are going to get.
For example, “Free Cheat Sheet”. Cheat Sheet is what you’re offering and the word “Free” will get their attention. Another example is “Sign up and get my free checklist”. Again, I’ve used the word “free” and told them they are getting a checklist.
Your subtitle will explain a bit more about what you said in your headline. For example, if you said “Free Cheat Sheet” then your subtitle might say something like “10 ways to trim your waist”. You don’t want to give too much away, just enough to make them curious enough to continue reading.
The image you choose needs to be something that will catch their eye. If you are your own personal brand then you might consider using a nice headshot of yourself but if you are representing products or services and your Lead Magnet is going to get them to sign up then try and find a really colorful and interesting image that reflects the topic of your freebie.
You will also explain a bit about how your checklist, eBook, or Cheat Sheet is going to help your audience. Using bullet points is a great way to tell your audience how your Lead Magnet will help them. Using my above example of “10 Ways to Trim Your Waist” you might want to to include 3-4 bullet points that say something like “trim up to 2-3 inches”, “watch your waist whittle away”, “go down two sized in your jeans” for your bullet points. Make it all about your audience without telling them what is in your Lead Magnet.
The last thing you need to consider is your call-to-action. This is usually in the form of a button that is colorful and encourages them to do what you want them to do. For example, “sign up”, “join now”, “click here to learn more”. You can even get creative and put something like “give me my cheat sheet” on the button.
The call-to-action button will lead to a page that allows them to enter their name and email address and then once that is sent to your email service provider, some sort of a trigger will occur that will generate the download to be sent to the email address they signed up with!
Email service providers will have the ability to set up some sort of a “trigger” so that whatever freebie you have previously set up with them will be delivered.
Some email service providers even have templates that you can use to create awesome opt-in pages. I know ConvertKit does so I don’t even need to use another service to create my landing page.
A lot of email service providers don’t provide templates for landing pages and so I suggest using Leadpages to design creative opt-in pages. Leadpages has excellent videos that show you how to set this all up so if you do decide to click on my affiliate link here in this paragraph and use Leadpages, make sure you watch their how-to videos so you know how to get everything integrated with your email service provider as well as all the things you can do to make your opt-in page look great.
Once you have designed your opt-in page and synced it with your email service provider you are all set to start collecting email addresses. It is exciting to watch your list grow as your audience downloads your freebie and enters into your sales funnel as future, paying customers.
So, now you might be wondering, you’ve created this killer Lead Magnet that you know your audience is going to just love but how will they actually find out about it so they can sign up for it. This is a very good question and I want to give you 6 suggestions of places, that will give you the maximum exposure, to showcase your Lead Magnet. But…..you’ll have to come back tomorrow to find out where those 6 best places are! See you then….