Up until now we have worked behind the scenes to get everything ready to actually present our Page to the world. Right now, no one is seeing your content because your page has been unpublished. But if you go to your page you notice that any changes you have made to your logo or cover photo will show up in your newsfeed as a post. This happens every time you change those.
You can see that the image I chose for my logo is also in my newsfeed as a post. I find this quite aggravating because I do a lot of experimenting on my page with images. I don’t want all of my images to show up in my newsfeed! So here’s what I do to keep all of my image changes from crowding up my newsfeed….
Click on the small, light gray arrow pointing down on the right side of the photo in your newsfeed.
You will see a drop down box that looks like this…..
You have some options of things you can do to any post in your newsfeed. But in the case of changes to your cover photo or logo, choose “Hide from Timeline” and your audience will not see it.
Ok, so now, let’s talk about engagement.
Unfortunately due to all the algorithmic changes that Facebook has made, not all of your fans will see what you post! In fact, less than 4% will organically see your posts. I know, it’s a bummer! But we are going to discuss how to still get out into the hands of your fans so don’t worry.
The key thing to keep in mind is that you don’t need thousands of Facebook Fans in order to actually get subscribers and sales. All you really need is to get the right people to see your page and engage with your content. If your content is informative, entertaining and gets their attention then they will like, share and leave comments. That’s what makes your posts move up in the newsfeed! Easy right?
It’s all about engagement and Facebook considers engagement to be in the form of likes, comments, shares, and clicks.
You need to tell stories that are aligned with your brand in order to make sure your posts are seen by the right people. Make those stories conversational and relevant. Ask questions and try and invoke some good feelings from your audience. You want them to feel supported, informed, connected and above all, happy.
Here is a great checklist from Amy Porterfield that really helps determine whether or not what you the content you want to post will, indeed, create engagement.
- Is the post aligned with your brand?
- Is there an eye-catching image with it?
- Is your copy short and to the point?
- Is there one main goal?
- Does it support, inform or entertain your audience?
- If you are asking a question, is it easy for them answer?
- If you posted a link does it go to a specific page and does that page align with your post?
Tomorrow we are going to talk about posting links but a good rule of thumb is that if what you are posting is not something you would be interested in, then perhaps your audience may not be either.
TGIF and I will see you tomorrow!