I got on Snapchat about a year ago because my husband and kids were snapchatting and I wanted to join in. But then I deleted it because I was getting so many snaps, mostly from my husband, detailing his every minute of the day when he was on the road for work.
I just didn’t have enough time to watch every single snap!
But recently, my daughters started sharing funny pics and I wanted to know how they were doing it and of course, it’s all done in Snapchat.
Snapchat has changed a lot since their launch a little over four years ago. To the tune of 100 million active users and about 7 billion daily videos viewed.
What was originally considered a “sexting” app, because the videos disappear into the wild blue yonder of internet space, is now considered a main player in the world of social apps.
According to Gary Vaynerchuk, Snapchat has redirected their focus to match reality…….
“The way Snapchat works is much closer to how we communicate face to face than any other social network. What I mean by this is that: when we talk to each other, passing in the halls or just living out our lives, those moments disappear. Snapchat emulates that behavior and psychology.”
What has made Snapchat become so popular so fast? Vaynerchuk says that teenagers are the key. There was finally a place where they could hang out and where mom and dad could not see their updates like Facebook and Twitter. It gave them privacy and of course a good time. And that’s what drives a social network right?….teenagers having a good time?
As a parent myself, I have watched the evolution of social media sweep through my house. I saw, first hand, how as I became more involved on Facebook and Twitter, my kids slowly became less involved. The last thing they wanted was “mom” liking their pictures and commenting on their daily activities. Then schools, teams and businesses became involved and it all went downhill from there. Colleges started monitoring social media as a way of weeding out the “bad kids” and potential career opportunities were often lost due to the questionable updates on a candidates profile. Athletes were quickly going into their profiles and deleting pictures that they were tagged in and had posted that involved any activity that might have shown illegal or improper behavior.
Enter Snapchat! What a concept! Now teenagers and young adults could post their party pics and relationship updates (video and all), send to their friends and forget about it. They can Snap: send a disappearing photo or video to a friend, they can post a story: which is a collection of snaps that everyone they are friends with will see and they can also chat: sending a text message. It is perfect way for kids to still have fun and let their friends know all about what they are doing without the monitoring of parents, teachers and coaches.
But just like any other other social platform, businesses and parents are finding ways to get on board. Hence the “Discover” feature that came out last year……
“It’s a feature that allows users to receive content provided by top media companies. Launch participants included National Geographic, Vice, ESPN, and more. 45% of Snapchat’s users are under 25. There are over 100 million users, nearing 200 million. Snapchat is basically handing these brands the 25-and-under demo. So it’s no surprise that these media companies have hired entire teams around the initiative. Their only job is to make content for Snapchat.”
With the added media participation it is only a matter of time until small business owners figure out a way to leverage Snapchat into their marketing strategy. As video becomes more and more popular when it comes to sharing information, building relationships and selling products, Snapchat has a front row seat for success in this arena!
Follow me on Snapchat @socialmediamom